Purple Trouble electrifies the back-to-school season with a shot of insolence in a fruity register. Under the direction of Romano Ricci, the fragrance showcases a juicy, textured wild blackberry, jolted by the unexpected heat of a red chili accord.

Far from reassuring gourmands, this sharp spicy edge gives depth to the dark berry before melting into a carnal trail of ambroxan and musks. A vibrant, biting juice — as bold as a swipe of red lipstick — built to bring color to September’s grey.

Available September 24.

Juliette Has A Gun launches Purple Trouble — a juicy blackberry laced with red chili and warmed by ambroxan and musk. Available September 24.